ZSZeshan Saif
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Marketing analytics

EngageIQ Social Media Analytics

A four-page dashboard exploring audience, engagement and campaign performance across major social platforms.

My roleFinancial analysis & dashboard design
ToolsPower BI · Marketing · Engagement
TypePortfolio demonstration
EngageIQ Social Media Analytics dashboard overview

The brief

From business question to decision-ready view.

01

Business question

Social performance across Facebook, Instagram, LinkedIn and Twitter needed a single measurement and campaign-analysis experience.

02

The approach

  • Unified audience and engagement KPIs across platforms.
  • Added year-over-year performance comparisons.
  • Connected campaign breakdowns to high-level growth signals.
03

What the sample data shows

Figures below describe the displayed portfolio dataset, not a client outcome.

  • The selected 2021 Facebook sample shows 2.13M likes, 226.07K followers and 856.76K comments.
  • Those measures are shown at +8.5%, +9.3% and +9.2% year over year respectively.
  • Campaign contribution is presented beneath each headline KPI to support budget and content review.
04

Decisions this supports

  • Which platform or campaign deserves budget or attention
  • Where audience growth is converting into engagement
  • Which campaign pattern should be tested next

Interactive report

Explore the dashboard.

Use the report controls to navigate pages, filter the data and inspect individual views.

EngageIQ Social Media Analytics dashboard preview

The interactive report is best viewed in a larger window.

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Public portfolio report. The demonstration data is intentionally non-confidential.

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Dashboard views

See what the analysis is built to show.

Select a view to inspect the analysis and the management question it is designed to support.

Dashboard view

Facebook performance

Likes, followers and comments compared with the previous year and broken down by campaign.

Start a conversation

Have a similar reporting or modelling question?

Share the decision you need to support and the data or report you already have.

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